Have you noticed the ads on Facebook? They let people edit their own ads and choose where to place them.
This is an ad that I saw tonight. I was initially drawn in because of the pretty picture of sushi, but then noticed it was targeted to either Portland or Atlanta, I'm not really sure which, so I clicked on it.
Of course, it's for a service I already use, so my click just cost guys running the ad money for nothing, but then I figure they don't really care anyway, if they can't even match the name of the city in their headline to the name of the city in their copy.
Maybe it's just me tho.
